Porsche’s struggles in 2025 are no secret. In July, outgoing CEO Oliver Blume acknowledged that the company is facing significant challenges amid the global EV downturn. Shipments fell by six percent in the first half of the year, prompting the German automaker to announce plans to cut up to 1,900 jobs by 2029.
Those struggles are well-reflected in the company’s recent financial statements. Porsche’s latest forecasts show that operating profits have plummeted 99 percent compared to last year, with just €40 million reported through the first three quarters of 2025—down sharply from €403.5 million reported during the same period in 2024.
Porsche’s global sales revenue has also fallen by €1.7 billion, while deliveries have dropped by 13,000 units compared to last year, a six percent decline. Despite this, the company remains optimistic that these setbacks are only temporary. Dr. Jochen Breckner, Member of the Executive Board for Finance and IT, stated:
‘In a challenging market environment, we have generated robust cash flow. At the same time, we have further sharpened our strategic alignment. Now we are resolutely implementing clear decisions. This year’s results reflect the impact of our strategic realignment. However, these measures are essential. We are consciously accepting temporarily weaker financial figures in order to strengthen Porsche’s resilience and profitability in the long term.’
Photo by: Porsche
It’s not all bad news for Porsche, though. The company’s net cash flow rose to €1.3 billion, and deliveries in the United States as well as in what the company deems “Overseas and Emerging Markets” reached record highs. Porsche also saw strong growth in its electrified vehicles, with global sales up 56 percent.
Looking ahead to 2026, Porsche will welcome a new CEO in place of the outgoing Oliver Blume. Michael Leiters, former McLaren head and Ferrari Chief Technical Officer, will take the helm in January, aiming to revitalize the struggling sports car brand.
