Electric Ferrari Luce Price Allegedly Leaked

We’re a little over a month away from a day many thought would never come: the reveal of an electric Ferrari. However, the Luce has been a long time coming, having been announced years in advance. Maranello has shared only glimpses of the cabin, while the exterior has been draped in Breadvan-like camouflage to conceal the design.

Amid the trickle of details shared by the Prancing Horse, rumors about pricing have continued to surface. In June 2024, Reuters alleged the Italian electric stallion would start at over €500,000 in its domestic market. Ferrari swiftly dismissed the claim, saying the final price had not been set. Now, a new Bloomberg report suggests the Luce could be even more expensive.

Company insiders have told the news agency that Ferrari has set a preliminary starting price of approximately €550,000. However, the final sticker could move up or down by 10 percent. If the figure holds, it would make the Luce a full €100,000 more expensive than the V12-powered Purosangue.

Photo by: Derek Photography

While Ferrari’s inaugural EV won’t be an SUV, it will have rear doors and back seats. Expect a grand tourer body style, possibly with a tailgate instead of a traditional trunk. It will feature an entirely new interior, blending analog and digital elements, co-developed with LoveFrom, the creative collective founded by Apple’s former design chief, Sir Jony Ive.

If the rumored €550,000 starting price proves accurate, it would make the Luce the most expensive new EV outside the supercar and hypercar realms. It would surpass high-end EVs such as the Rolls-Royce Spectre, Lucid Air Sapphire, and Porsche Taycan Turbo GT.

Ferrari has previously said it won’t require customers to buy the Luce to access its rarest gas-engine special-edition models. Even before options, the reported price would place the EV near the top of the lineup. CEO Benedetto Vigna remains confident in the model’s success, recently saying early feedback has been “very positive.”

The claimed €550,000 price translates to about $646,000 at current exchange rates. However, that conversion is misleading, given Italy’s 22-percent VAT (value-added tax). Historically, cars have been significantly cheaper in the United States than in Europe, and the Luce is unlikely to be an exception.

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Source: Ferrari

Motor1’s Take: Although Ferrari has declined to comment on pricing, the consistency of reports placing the Luce above €500,000 suggests there may be some truth to them. The lofty price underscores the company’s confidence that it can command such a premium and still attract buyers, even for an EV that breaks with decades of combustion-engine tradition.

Ferrari and Rolls-Royce aren’t the only top-tier automakers embracing electric vehicles. Bentley is just months away from unveiling its “Urban SUV,” its first production model without a gas engine. As Ferrari and Bentley prepare to join the EV space, the list of ultra-luxury brands without electric models is shrinking. Aston Martin and Lamborghini are among the few that remain.