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    Home»Automobiles»Chinese joint-venture to boost Ford Ranger, Bronco sales liquidated
    Chinese joint-venture to boost Ford Ranger, Bronco sales liquidated
    Automobiles

    Chinese joint-venture to boost Ford Ranger, Bronco sales liquidated

    gvfx00@gmail.comBy gvfx00@gmail.comApril 23, 2026No Comments3 Mins Read
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    A partnership between Ford and Chinese automaker Jiangling Motors Co (JMC) has been axed after ongoing losses totalling at least ¥750 million (A$153m) since it was announced in January 2022.

    According to Ford, the Jiangling Ford Automobile Technology (JFT) joint venture was created to “accelerate growth of Ford’s passenger vehicle business in China”.

    However, a Jiangling Motors report published in 2025 confirmed the JV accumulated even higher losses of ¥2.3 billion (A$480m) over four years, with its revenue falling 45.4 per cent last year alone.

    According to Chinese news outlet Soho.com, the JV has now been liquidated. Ford has not made any official statement.

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    While the JV did not manufacture vehicles, it was tasked with driving sales growth through the development of a dealer network of 181 outlets across China, branded as outdoor/adventure lifestyle-oriented ‘Ford Beyond’ stores.

    Separate from Changan Ford – a 50:50 joint venture between Ford and Changan which manufactures the brand’s vehicles in China – the ‘Ford Beyond’ outlets focused on SUVs and pickups rather than traditional passenger cars.

    The strategy aimed to capitalise on easing Chinese regulations around pickup use in urban areas.

    This was expected to present an opportunity for more lifestyle-oriented models such as a Chinese-market version of the Ford Ranger – Australia’s best-selling model for the past three years.