Porsche NOW Chadstone is open, well, now.
From today (November 1), you can check out new Porsches at a pop-up retail location inside the massive Melbourne shopping centre.
Located at Shop G041/1341 on the ground floor ‘Luxury Precinct’ inside The Fashion Capital, the pop-up will run until Sunday, March 15, 2026.
Among the vehicles on display are an Exclusive Manufaktur 911 Carrera GTS, as well as the new electric Macan. Porsche has also teased “a selection of cherished classic models, alongside other distinguished models from past and present”.
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More than just a few cars parked in the corner of a shopping centre, Porsche NOW Chadstone will be host to live workshops and installations, hands-on demonstrations, and bespoke events.
The pop-up is run by the Official Porsche Centres located in Melbourne, Brighton and Doncaster.
If you can’t afford a Macan or a 911 this festive season, you can still buy items from the Porsche Lifestyle and Porsche Design collections.
Also on offer: Porsche’s Exclusive Coffee Blend, crafted with Melbourne coffee roasters St ALi. After all, what Melburnian doesn’t want a fresh cup?
Porsche may be an extremely well-known brand, but the company is nevertheless hoping the “thoughtfully curated space” will “ignite curiosity” in the brand.
It follows the opening of a pop-up earlier this year at the base of the One Sydney Harbour luxury residential towers in Barangaroo South, the first such Porsche NOW pop-up in Australia.
“The Porsche NOW pop-up concept has evolved into an immersive and unforgettable brand experience, captivating both loyal customers and passionate Porsche enthusi asts,” said Porsche Cars Australia CEO and managing director Daniel Schmollinger.
“With its new location at Chadstone, Australia’s premier shopping and lifestyle destination, we’re thrilled to elevate the Porsche experience even further. This new setting offers our community a dynamic opportunity to connect with the brand and discover the lifestyle products that Porsche offers, especially as we approach the festive season.”
Porsche isn’t the first brand to display vehicles inside a shopping centre in Australia, let alone in Chaddy. You’ll find Polestar – which offers a rival to Porsche’s Macan – on the lower ground floor.
