New-vehicle sales in Australia rose marginally in 2025, up just 0.3 per cent year-on-year, but despite the slight improvement a raft of brands struggled in an increasingly overcrowded market.
With one of the most competitive new-car landscapes in the world – which also saw new brands including GAC and Denza launch locally in 2025 – it’s becoming harder to secure a slice of the Australian sales pie.
While the Ford Ranger took top honours and Toyota remained the top-selling brand, as they did in 2024, a number of brands posted losses once again.
Here are the top 10 brands that recorded the largest year-on-year percentage declines in 2025. We’ve omitted extremely low-volume brands like Lotus, where the deliveries of just a handful more or fewer units in a year can result in a significant percentage change.
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1. Jeep – down 31.5 per cent
Just 1682 Jeeps were sold in Australia in 2025, the lowest annual total for the brand according to historical sales data reaching back to 1997.
Jeep’s sales were down 31.5 per cent year-on-year and, if that’s not sombre enough reading, the latest decline follows a 48.7 per cent fall in 2024, a 30.4 per cent slide in 2023 and a 14.2 per cent drop in 2022.
The last time Jeep sales increased in Australia was 2021, when volumes rose 35 per cent to 7762 vehicles, led by the Grand Cherokee – once one of Australia’s best-selling large SUVs.
The Grand Cherokee was axed from the Australian lineup in 2025 but, frustratingly for the brand, it still emerged as Jeep’s top-selling model with 673 deliveries. It was the only model to record sales growth, despite the Avenger being among Australia’s cheapest electric SUVs.
2. Jaguar – down 30.0 per cent
Jaguar’s position near the top of this list comes as little surprise, given the brand made the deliberate decision to end production of its existing lineup in 2024 as it rebuilds itself as a more upmarket electric-only marque.
The Australian arm said it would have enough stock to carry it through 2025 while factories – interrupted by a cyberattack in the second half of the year – wound down.
Jaguar delivered 520 vehicles in total, down from 743 in 2024. Of those, 304 were F-Pace SUVs, 183 E-Paces, 25 F-Types, with single-digit results for the outgoing I-Pace electric SUV and XE sedan.
There’s no confirmed timing for when next-generation Jaguars will arrive in Australia, though the brand’s repositioning is expected to result in lower volumes when it returns.
3. Maserati – down 30.0 per cent
There was no brand reinvention to soften the blow at Maserati, which recorded 264 deliveries in 2025, down from 377 the previous year – itself a 40.9 per cent slump compared with 2023.
It was a bigger loss than Ferrari’s 10.6 per cent fall and McLaren’s 28.4 per cent drop in the supercar showdown.
Maserati came nowhere near its Australian sales peak of 740 vehicles in 2017. The Grecale remained its top seller with 238 deliveries, down 55 units or 15.9 per cent.
That wasn’t enough to offset the departure of the Ghibli and Levante, both of which trickled out of showrooms in single-digit volumes following the end of production.
4. Peugeot – down 28.8 per cent
The French brand isn’t short on flair in its product lineup, but growth remains elusive in Australia, with just 1350 sales in 2025 compared with 1896 in 2024.
Fellow French marque Renault (4569 sales) more than tripled Peugeot’s volume, though both brands had a light commercial van as their respective best seller.
The Partner small van led the Peugeot range with 432 deliveries, while the large Expert (223) was narrowly beaten into third place by the 3008 SUV on 264 deliveries.
The 2008 SUV was the only other Peugeot to crack triple figures, but its 158 sales represented a 54.3 per cent drop from 346 in 2024.
5. Suzuki – down 27.7 per cent
Every Suzuki model recorded a sales decline in 2025 apart from the Fronx light SUV – a new nameplate that was recalled before Christmas after receiving a one-star ANCAP safety rating.
The same rating was handed to the Swift hatchback 12 months earlier, but despite a 2025 safety upgrade that lifted its ANCAP score to three stars, Swift sales plunged 43.7 per cent to 3446 units, down from 6126 in 2024.
Every Suzuki nameplate bar the Fronx posted losses, with the smallest decline recorded by the Jimny at a still-significant 27.5 per cent.
That can be attributed in part to interruptions in local supply, including a near six-week stop-sale on the five-door Jimny XL across July and August.
6. Porsche – down 27.0 per cent
Porsche’s transition towards electrification didn’t translate into sales growth in Australia in 2025, with volumes down 27.0 per cent to 5133 units, compared with 7029 the previous year.
The Panamera was the only model to post growth, rising 24.2 per cent to 82 units.
The iconic 911 sports car – which gained its first hybrid-assisted powertrain in 2025 – was the next strongest performer, limiting its decline to 7.5 per cent. It was Porsche’s second-best seller overall, with 724 deliveries.
The Macan remained Porsche’s top seller overall but suffered a 34 per cent drop – to 2194 units – amid the changeover to an electric-only version.
7. KGM – down 23.7 per cent
Formerly known as SsangYong, KGM recorded a 23.7 per cent decline in 2025, with sales falling to 4116 units.
That was despite the arrival of the new Actyon – with a hybrid version due in 2026 – and the refreshed Torres SUV, which provided a late-year boost when it launched in November.
The delayed introduction of the electric Musso dual-cab ute didn’t influence the 2025 result, while the outgoing diesel Musso remained its top seller but saw sales slide 35.1 per cent
A new-generation Musso is due in Australia in 2026, albeit based on a heavily revised version of the existing platform, and will carry much of the brand’s growth hopes.
8. Nissan – down 21.6 per cent
Australian buyers appeared insulated from Nissan’s global struggles in 2024, when local sales rose 15 per cent, but the brand gave back those gains – and more – in 2025.
Sales fell 21.6 per cent to 35,511 units, with the X-Trail and Navara remaining Nissan’s top two sellers, though down 10.2 per cent and 28.0 per cent respectively.
A new-generation Navara was revealed during the year as a rebadged Mitsubishi Triton, which could help the brand’s sales in 2026.
The Pathfinder was the only Nissan to record growth in 2025, rising a healthy 40 per cent to 732 sales, up from 523 in 2024.
9. Volkswagen – down 20.6 per cent
A decade ago, Volkswagen sold 60,225 vehicles in Australia. In 2025, that figure fell to 28,970, representing a 20.6 per cent drop following a 16.8 per cent decline in 2024.
The Golf was the only passenger car in the lineup to post growth, rising a modest 4.0 per cent to 3047 units, while Volkswagen recorded declines across the rest of the range bar the new-for-2025 Tayron SUV.
Volkswagen’s commercial vehicle range delivered the only other bright spot, with Caddy Cargo van sales up 18.6 per cent to 885 units.
The Amarok dual-cab ute – twinned with the Ford Ranger – remained Volkswagen’s top seller, but its 5392 sales were down 35.8 per cent on the 8400 units delivered the year before.
The T-Roc small SUV suffered a similar 33.7 per cent decline, though it remained Volkswagen’s most popular SUV and second-best seller overall. Volkswagen delivered 5159 T-Rocs overall during the year.
10. Volvo – down 18.6 per cent
Volvo delivered 7239 vehicles in 2025, representing an 18.6 per cent decline. That followed a 20 per cent fall in 2024, when sales slipped to 8898, well short of the 11,128 units recorded in 2023.
The XC60 SUV delivered the biggest gain within the range, rising 7.5 per cent to 2047 sales, up from 1905, and finishing second behind the XC40 in Volvo’s local sales rankings.
XC40 sales fell 16.3 per cent to 2630 units, while the largest drop was recorded by the EX30 electric SUV, which slumped 39.8 per cent to 109 sales after posting 1281 deliveries in 2024.
The XC90 also declined, down 11.9 per cent to 725 sales, following a 34 per cent fall in 2024.
MORE: VFACTS 2025: Another record year for new vehicle sales in Australia, but growth modest overall
