- Ferrari plans to introduce five new models in 2026.
- First up should be the Luce EV, which debuts on May 25th.
- It’s highly likely that some of these will be limited-run versions of existing models.
Ferrari had a healthy 2025. The Italian automaker has profits moving in the right direction, with an order book filled out through the end of 2027, and stock prices going up. Not a bad place to be.
According to Reuters, Ferrari has no plans to slow its role, with more new models on the way. We already know about the upcoming Luce electric vehicle, but what else does Ferrari have in store for 2026? The likely answer is a bit more of the same.
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Source: Ferrari
Ferrari stands by a production manifesto that states it’s “better to have more models with limited volume than a few models with higher volume.” That means we’re likely to see special editions and one-offs rather than entirely new model lines.
The Luce, however, is most certainly a new model. In fact, Ferrari describes it as “completely different in every possible way to what we have ever made.” That’s an easy claim to make, considering this is the first-ever electric car from Ferrari. From what we’ve seen of the interior, though, this could be a design masterpiece.
Ferrari will pull back the cover on the Luce in May. There are four other cars set to debut in 2026. Ferrari is mum on what that means, but it’s safe to assume at least some of them will be modified versions of existing vehicles.
Photo by: Ferrari
The automaker aims to deliver 20 new models by 2030. The product mix has been adjusted slightly due to sluggish EV demand, but Ferrari still targets 20 percent of its lineup to be fully electric by then. The remainder of the lineup will be 40 percent hybrid and 40 percent internal combustion.
Hopefully, with these additional models, Ferrari will eventually reduce the time it takes for a customer to take delivery of their car.
Motor1’s Take: Ferrari adding to its model lineup typically means more one-offs or special versions of existing cars. The Luce, however, will be a fresh face in the lineup. Still, for a company that’s built 330,000 cars since 1947, adding anything to the lineup likely takes a decent amount of work.
