An ultra-rare HSV GTSR W1 Maloo ute is poised to break the $1 million mark – and could become the highest-priced road-going Holden yet – when bidding at Lloyds Auctions ends at 12:00 AEST on Saturday, December 20, 2025.
The searing yellow Holden Special Vehicles (HSV) ute – the only example painted in the same XU3 Yellah as the 1996 HSV VS GTS-R – is build #001 of just four vehicles made under secrecy by HSV in 2017.
They’re related to the highly collectable HSV GTS-R W1 sedan, widely regarded as the pinnacle of the brand’s products built between 1987 and its closure in 2020.
The #001 GTSR W1 Maloo has never been road-registered, has covered just 26km, and is powered by the same 474kW/815Nm 6.2-litre supercharged petrol V8 ‘LS9’ engine and six-speed Tremec manual transmission as the W1 sedan.
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It also features SupaShock suspension, an AP Racing brake package, and 20-inch alloy wheels fitted with Pirelli P Zero Trofeo R tyres.
In 2021, its sister car – a GTSR W1 Maloo finished in Light My Fire – sold for more than $1.05 million, becoming the most expensive Australian road vehicle sold at the time.
“When you combine build #001, ultra-low kilometres, never having been registered and the most iconic HSV colour of all time, you’re looking at a car that represents the absolute pinnacle of Australian performance history,” said Lloyds Auctions chief operating officer Lee Hames.
The GTS-R W1 Maloo’s record price was later surpassed in 2021 when a 1971 Ford Falcon GT-HO Phase III sold for $1.3 million, while a rare 1972 Ford Falcon GT-HO Phase IV reportedly sold for an unverified figure of just under $2 million.
A 1985 Holden Commodore VK SS Group A built by Peter Brock’s Holden Dealer Team also fetched more than $1 million in 2021, while one of Brock’s race cars – the VH Commodore that won the Bathurst 1000 in 1982 and 1983 – sold for $2.1 million in 2018.
“We’re seeing continued growth in demand for ultra-rare Australian muscle cars, particularly those with limited build numbers and genuine historical significance,” Mr Hames said.
“Vehicles like this don’t just appeal to Holden enthusiasts; they’re attracting serious investors who understand the long-term value of owning something that will likely never be replicated again in Australian road car manufacturing history.”
